Team programmes
Every track is designed for groups — not individuals seeking personal coaching. Sessions combine instruction, paired exercises, and documented outputs your department can adopt immediately.
Your entry point if the team shares uneven AI literacy. Day one covers vocabulary, risk boundaries, and tool categories mapped to marketing functions. Day two builds shared prompt libraries for copy, paid social, and email — each with review checkpoints your legal team can sign off on.
Ideal for mixed groups from brand, performance, and CRM. Maximum twenty-four participants. Includes take-home playbook and naming conventions for prompt storage.
Hands-on wiring between CRM events, ad platforms, and generative content steps. Teams bring a live campaign brief and leave with a documented automation map — triggers, human approval gates, and fallback copy paths.
Requires basic familiarity with your martech stack. We support HubSpot, Salesforce Marketing Cloud, and common ad manager workflows used in Singapore mid-market firms.
Research synthesis, multi-market variant generation, and editorial QA loops for regional calendars. Southeast Asia localisation nuances — Singlish tone checks, Bahasa Indonesia formality tiers — are covered with practical examples.
Content leads and agency writers benefit most. Output includes a content pipeline diagram and QA rubric your editors can reuse.
Standardise how your pods write, version, and review prompts. We introduce schema templates, metadata tags, and peer review rituals so output stays consistent when ten people touch the same account.
Essential before scaling AI use across multiple brands or markets. Deliverable: a prompt registry structure ready for Notion, Confluence, or SharePoint.
Connect AI-assisted reporting to questions your leadership actually asks — CAC trends, creative fatigue, channel incrementality. Build dashboard prompt templates and automated summary formats for weekly stand-ups.
Growth, BI-adjacent marketers, and agency analytics pods attend together for aligned definitions.
Multi-team programme spanning executive briefing, practitioner modules, and train-the-trainer sessions. Includes governance documentation, tool approval matrices, and a ninety-day adoption roadmap.
Designed for organisations rolling AI marketing capability across departments. Can be split across two weeks to minimise operational disruption.
In-session practice
Programme modules include timed scenarios: launch-week copy sprints, localisation under pressure, and stakeholder review simulations. Facilitators coach live — correcting prompt structure, flagging compliance gaps, and showing how to document decisions for audit trails.
Groups from the East Coast often combine a PLQ2 day with an on-site follow-up at their Tanjong Katong or Bedok office so desk-side workflows get addressed in context.
Evening cohorts
When weekday daytime coverage is impossible, evening cohorts run 6:30–9:30 pm with structured breaks. Same learning outcomes as daytime sessions, paced for energy management. Popular with agency teams servicing APAC clients on overlapping time zones.
Saturday consolidation blocks can be added for teams that want a full-day practice capstone after two evening sessions.
Tell us which programmes fit your team and we will send a detailed agenda with pricing.
Book a team session